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New sales director focused on community

Laurie Jones launched her new role as sales director for Assisted Living, Memory Care, and Healthcare in early January - and in the weeks since she’s learned there’s not often a “normal” day.

“Not all days are normal, but a normal day is an inquiry from a local hospital, or a call from someone in the community asking about helping their parents move to assisted living,” Laurie said. “I take it from there and meet with the families, assess what their needs are and help them plan their move. There are lots of different moving parts to that. I invite them in for a tour, show them around the different areas of our community, and see if it’s a right fit. If it is, we do the checks, get them moved in, and try to take care of them according to their needs.”

In this role, Laurie is the first point of contact for many families. She doesn’t always know how her day will unfold, but she understands that her role is critical in helping families to feel prepared for the next steps.

“I try to make sure the department heads know the specifics as well,” Laurie said. “For example, if they have a meal they really like, I communicate that. Or if they have a weekly meeting with family - I take those personal points in their lives and we try to maintain that to the best of our ability here.”

Laurie said her previous experience makes her uniquely suited for this role.

“I have worked for Independent Living, Assisted Living, Long-term care, Memory Care, and Hospice,” she said. “I began senior care about 19 years ago when I lived in South Dakota. My grandparents were instrumental in raising me since I came from a single parent home. They played a huge part in my life. I’ve always been drawn to seniors, and oftentimes they don’t know where to turn for help.”

Serving as sales director for PMMA has given her a chance to honor her grandparents’ memory, while fulfilling her desire to help others.

“It is very rewarding, very much so,” Laurie said. “Both my grandparents are gone so it’s hugely important to keep their memory alive and, in this way, I can help others. It brings me joy to work with families. Every family comes from a different background and different need. Anything I can do to help guide them in making their decision, I take joy in that.”

When she’s not helping others through her work, Laurie is busy keeping up with her family - which includes a husband, a college student, and a high school sophomore.

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